Parabot | AAD 2014


Along with the Paramount Groups creative team we developed the concept of the Parabot, borrowing from popular culture we transformed on of the most prolific vehicles in Paramount’s fleet into a robot. The pinnacle of which a 4 ton, ten meter tall sculptures that towered over the exhibit.

This theme filtered into the internal exhibit with exploded views and diagrams of the process of the Parabots development, which unfolded as one was, guided around the route that showcased Paramount Groups various “real life” defence solutions.
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Cape Town, 8001, South Africa